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Staff Pick: Self-driving car?

Ramina Nejad, Author

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The reality of automated cars may be a reality sooner than we think. For years, we have considered Apple as a brand for our phones and computers; however, they may be working on something more groundbreaking. Apple has allegedly been working on an operating system that can be used on existing cars that will make them autonomous or self-driving. It would also serve as a personal assistant to the driver, much like iPhones provide features such as Siri and navigation. This project has been going on since 2015 and is referred to as both the ‘iCar’ and ‘Project Titan’. Apple has reportedly hired thousands of engineers to work on this unique driving software for their company. There have been various different predictions on when this would be released, but they mostly all hover around the year 2020. Tesla Motors is linked to this project, with Elson Musk, chief executive of the company, confirming that the Apple iCar project truly exists. Whether this innovation will be a physical self-driving car or just an operating system for existing cars is not clear yet, but either way, it would be a huge change for both Apple and the automotive industry.

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Staff Pick: Self-driving car?