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Cable television finds itself at death’s door

As more and more network providers are hopping onto the streaming services train, it’s a valid argument to say that cable television as we know it, is coming to an end.

Nicole Saldivia, Editor

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A change in times in the entertainment business can be seen through Generation Y and Z’s television watching patterns. No longer does an individual have to eagerly await for their show to air on cable once a week. Today’s viewers are served their shows on a silver platter through platforms like Netflix or Hulu who lay out all 16 episodes or more, leaving audiences to delve headfirst into the guilty pleasure known as ‘binge-watching’.

Millennials aged 14-25 value their streaming video subscriptions more than pay TV subscriptions”

— Deloitte

Critics perceive binge watching as a killer to the TV ratings system, and the last nail in the coffin for cable television as a whole. Many younger generations are ditching cable TV and have begun simply paying for their selected streaming subscription services. Not only is binge-watching a more efficient manner of viewing, but it’s also significantly cheaper. Paying 7.99 monthly for a huge collection of movies and shows from Hulu or Netflix sure beats $66 a month for cable.

Even in the stock market, the success of (NFLX) can be seen as evidence of a greater shift. Whilst cable companies are struggling to get by, Netflix is currently investing millions into their very successful Netflix Originals. This is telling of how streaming services are slowly weening themselves off of the reliance to cable companies by creating their own content. After all, “The percentage of streaming subscribers who ranked the service among their top three most valued subscriptions has tripled in the last three years (61 percent today, up from 17 percent in 2012)”

The availability of Netflix and Hulu has drastically changed our TV watching habits. It just goes to show you that technology, changes not only content, but our behaviors as well.

 

 

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One Response to “Cable television finds itself at death’s door”

  1. Christina Saldivia on October 31st, 2016 3:50 pm

    I loved this article, it is so true!

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Cable television finds itself at death’s door